I’m kicking off a new format—audio first. I’ll be diving into my thoughts, observations, or key insights from the week.
Think of it as timely, a bit provocative, if possible, entertaining, and hopefully something that leaves you with something to think about for the rest of the week.
TL;DR
Halloween represents a great lost chance for businesses. Rather of following the conventional "toxic positivity," brands can establish special, unforgettable relationships with their consumers by embracing emotions like fear, surprise, and catharsis.
Key Idea
Halloween is the ideal occasion for companies to deviate from safe, formulaic marketing and provide experiences that really connect with consumers on a more emotional level. To create closer bonds, companies should embrace Halloween's innate dread, surprise, and tension.
Takeaways
Halloween is one of the rare occasions when people look for emotional release; businesses can use this by creating events that cause regulated fear and tension.
The constant "feel-good" campaigns wear consumers out. Halloween lets one participate emotionally in a different true and authentic manner.
Brands can differentiate themselves by including aspects of uncertainty, experimenting with fear and surprise to provide an emotional effect consumers won't forget.
Extend Halloween celebrations online with gamified components, interactive surprises, and other methods keeping people interested in unexpected directions.
Whether it's fear, surprise, or unease, marketers may break away from the comfort of poisonous positivity and provide something far more memorable and impactful by design experiences that make consumers feel something real. The companies that welcome this will create a lasting impression far after the conclusion of the Halloween season.
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