New Year, New Book

2025 kicks off with something big: my book, Dwell: The Hybrid Retail Blueprint.

New Year, New Book

2024 has been one for the books—figuratively and literally.

This year brought plenty to reflect on:

• Guest lecturing on immersive retail design for architecture students.

• Publishing insights with Jing Daily, Inside Retail Asia, Hotel Magazine, Luxury Society, and Bloomberg Businessweek.

• Building a thriving community of brilliant minds who show up to engage with the ideas shaping the future.

And I wish I could thank each and everyone of you for your support, conversations and engagement.

But let’s not linger too long in the rearview. What’s next?

2025 kicks off with something big: my book, Dwell: The Hybrid Retail Blueprint.

At its core, this is a guide to giving brands a reason to matter—crafting spaces and strategies that make customers want to turn up, stay, and spend. Whether you're spearheading a flagship concept, refining your omni-channel approach, or just looking to inject fresh thinking into your strategy, Dwell offers the insights you need to reimagine your next move.

What’s inside?

• A detailed framework for creating hybrid retail environments that are as functional as they are magnetic.

• Real-world case studies from leaders in retail and hospitality, offering practical takeaways you can implement immediately.

• Insights on psychology, design, and storyliving to help you design spaces that feel meaningful—and keep customers coming back.

If you’re the kind of person who’s already thinking ahead to spring strategy sessions, this book is for you.

Want an early copy?
I’ll be sharing a sign-up form soon, so keep an eye out if you’re ready to start 2025 strong.

To everyone who’s been along for the ride this year: thank you for your support, your curiosity, and your ideas. Here’s to an even sharper 2025.

Let’s build the spaces that matter.

—Kristoff

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About Dwell
The retail landscape is changing, and customers are demanding more than ever. Dwell is a blueprint for the future of hybrid formats—a step-by-step guide to turning spaces into destinations and strategies into stories. Packed with neuroscience-backed insights, real-world examples, and actionable advice, this book is your cheat sheet for the experiential revolution.